Gift packaging design to meet people's psychological

by:Vitalucks      2020-04-12
Marketing research of psychology shows that the purchaser has a complex psychological activity before and after the choose and buy products, and age, sex, occupation, ethnic, cultural level, social environment, and many other differences, is divided into a number of different consumer groups and their different characteristics. So gift box design should satisfy consumers' psychology? Below small make up to introduce. 1, realistic psychology most consumers in the consumer is the main characteristics in the process of practical psychology, think the actual utility, hope to use convenient, cheap and fine goods, do not deliberately pursue beautiful appearance and style of novel. 2, the psychological have certain economic capacity of a common consumer to seek beauty, pay attention to the modelling of goods itself and external packaging, is pay attention to the artistic value of goods. 3, achieves psychological hold dissimilation of consumer groups are mainly young people under the age of 35. This kind of consumer groups think goods and packaging design is very important, pay attention to novel, unique, have individual character, which requires the modelling of packing, color, graphics, etc, more fashion, more halfback, and the use value of the goods and the price is not very care about. Aimed at this group of consumer groups can not be ignored, the packaging design should highlight the characteristics of 'novelty', to meet their new and psychological needs. 4, conformity conformity of consumers willing to cater to popular culture or a celebrity style, this kind of consumer groups of ages span bigger, because of various media on fashion and celebrities to promote the formation of this kind of psychological behavior. Therefore, packaging design should grasp the popular trend, or directly by customers favorite products image spokesperson, enhance confidence in goods. 5, no matter which kind of consumer psychology of certain of psychology, attaches great importance to the commodity brand, the well-known brands have a sense of trust and loyalty. Therefore, the packaging design to establish a good brand image is the key to the success of product sales. That is about the gift box need to meet the consumers of psychological, hope you can help to you. You if have any demand for gift box welcome to inquire! Small make up: the ZRM
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