03 wooden picture frame

Reinvention of a Fountain Pen Purveyor

by:Vitalucks      2020-06-07
About six years ago, Jacob Gutman, owner of office supplies at Court Street, noticed that lawyers and judges in nearby courts no longer buy large leather --
Fixed dating books to fix their desks.
January is usually the busiest month, when stationery is restocked, but bookkeepers and accountants at nearby municipal offices no longer order ledgers and charts containing the latest tax rates.
He saw young people.
Students and teachers from five nearby universities and graduate schools, workers and residents from Brooklyn Heights and cobbler Hills --
No longer buy refill for their pocket calendar.
Clearly, the popularity of computers, smartphones and other electronic devices is the culprit. So Mr.
Gutman has revived personal services, stocked up a variety of digital products, and even strengthened a range of toys to attract nearby residents.
He managed his shop.
He even survived the big-
Box stores like Staples and Office warehouses.
But it only lasted so long.
Shopping online is getting easier and more Americans accept it, which means that
Even if the customer comes in to browse, they may no longer buy anything from him.
\"I sold this for $4. 89,” said Mr.
For example, Gutman grabbed a decorative electric candle from the shelf.
\"Someone came in to take a picture of the phone.
It took him less than three seconds to get on the Internet for $4. 29.
The wound is so bone
The store found it difficult to pay for it and to make a profit. And so on Feb.
16 on the eve of the Sabbath, sir.
Gutman is a Hasidic Jew with a long white beard and gentle speech and manners.
For 35 years, it has been a fixture in the bustle of Brooklyn\'s heart, selling pens, paper, rubber bands and Manila archives, as well as specialized items such as Blumberg\'s divorce petition legal form, apartment rental and various ways of litigation.
He spent his last day preparing a cash register for a series of haggling people and sad people
Those eye regulars who pick up the pieces of the remaining items scattered on higgledy --
Piggledy shelves at a discount of 50%. Mr.
It turns out that Guttman is also turning office supplies on Court Street into online retailers, from his 7,000-square-
A shabby industrial warehouse two miles away, but gave up some of the services he used to offer, such as photocopying, faxes and the pillars of many stationery stores-notaries.
These services are essential for poor litigants who operate courts alone.
What happened to mom is not news-and-
Popular stationery stores also take place in small stores selling books, clothing, toys, gifts, hardware.
This trend explains to some extent the transformation to chain enterprises.
A former special shopping street like Broadway in the Upper West Side.
Ted Potrikus, chairman of the New York state Retail Council, which represents 2,000 merchants, thinks the issue is \"the store in our hands --your cellphone.
\"People don\'t want to spend time looking for parking in the city center --
\"They would rather do it online,\" he said . \".
He added that the rise in popular downtown rents is also a factor in the closure of small shops and even large stores.
With stationery, online shopping and digitization are such a powerful trend that Staples closed nearly 300 of its 2,150 stores in North America between 2014 and 2016.
Still, for those who work and live near Court Street, the shift is heartbreaking.
\"It\'s a tragedy, a sad day, because there\'s a lot of things you can\'t find in places like Staples --
John McGill, a 70-year-old shopper, said: \"rubber stamps and ribbons are used to add machines, and he operates two, one whole, for the jar
Bean Coffee and imported tea shops on Clinton Street.
\"Plus, I like these guys.
I will miss them.
They are knowledgeable.
They were friendly and some of them were fun when we were joking at the counter.
George Jacobs, 71, a computer programmer who came from Bushwick, said the Court Street was well stocked --to-get 11-by-17-
He used inches of engineering paper to make flow charts and drawings on HP draftsmen, which have basically been large-
Format the inkjet printer.
Megan scho Berg, 26, who works in her home\'s real estate industry, bought a small footrest and a clear plastic file box on the last day of the store.
\"It\'s sad because it\'s a monument nearby,\" she said . \".
She recalls a similar feeling when a pharmacy and a video store closed in Brooklyn Heights.
Others have mentioned the loss of the court, a literary milestone that has been held regularly in Koble Hill since 1981, with writers such as Don driero and Juno Dias.
Some customers predict that they will have to get together a car to go to the Brooklyn mall where they can find staple food --
Long-time attorney for downtown Brooklyn, stolonard Goldbrenner, compared the loss of the Court Street stationery store to the loss of Zabar\'s \"base\" business.
\"These are classic institutions,\" he said. \"What\'s different is excellence.
What ordinary businesses do, they do better and better, this place is a better and better example.
\"Rhea Lieber, a senior at the nearby Parker School, wrote a letter in Hebrew and English, regretting this loss.
\"The Packer community is shocked to say goodbye to such a community staple (No pun intended),” she wrote.
In some ways, Court Street was a setback for the early days.
It has a glass counter with a lot of branded tap pens, including Pelikan, which sells the ink of these pens for $500.
It comes with carbon paper.
\"There are still some lawyers using it . \"
Guttman said, who used the fountain pen again?
\"True traditional lawyers or judges at old schools, when they are with people, they usually use it to impress people,\" he said . \".
But many young customers are not even willing to accept this view.
\"There are no pens in some population bags,\" he said. Gutman.
\"It\'s true that their image is the iPhone they have in their hands.
It is almost embarrassing for them to have a pen. ”Mr.
Gutman entered the stationery industry in 1982, when his own industry --
Cutting and selling diamonds
Suffered the depression of the whole industry.
A friend of the grocery store, Lazar Abramowitz, persuaded him to form a team and bought a stationery store called Cabana on Court Street.
\"There was no staple food at the time,\" he said. Gutman said.
\"There are real people and real goods. ”When Mr.
Abramowitz died three years ago, his widow, Miriam.
Gutman\'s partner.
He said his motive for closing the door was not because of rising rents.
With more than two years left in his lease, his landlord offered to lower the rent --
Considering the nearby rates, it can reach about $30,000 a month.
Guttman did not want to reveal the number.
His 12 employees did not ask for a raise.
In the last few days of the parade, visited the warehouse on Court Street, and its eight aisles piled up to 24-
High ceiling with carton Bic pen, Sharpie mark, rear foot
It notes and Brother cartridges, It is recommended that many customers find other options.
Some of the larger accounts have orders, but not many people set out from Downtown Brooklyn to buy a pen or a roll of clear tape. Indeed, Mr.
Gutman and his partner.
As the demand for stationery in the computer age becomes less and less, they are gradually focusing on becoming a supplier of office furniture, says Abramowitz.
They hired a designer, Brian Glickman, who is in charge of the office on Tiffany\'s Fifth Avenue and wants to design and provide workstations for small businesses.
\"Children today don\'t want to work behind their desks,\" said Mr. Glickman said.
\"They want time to decompress, things like a pool table. ”Mr.
Guttman has not yet provided a pool table, but who knows as habits change? .
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