Combination of traditional and modern, national and international, is one of the important characteristics of packaging design.
From international and domestic packaging design instance also confirms this point.
In modern packaging design, not only should attach importance to their own national culture, at the same time to juggle era characteristics and sold to areas of national culture, to design the packaging.
Red wine gift box packaging design is the modern social culture is characteristic of a form of expression, it is a part of traditional culture, is the material carrier of culture.
Handed down from tradition refers to the history drawing thought, culture, morality, style, art, system and behavior, etc. , and the national culture is an important part of traditional culture.
The more the more local, national, the easier it is to attract people, 'only the nation is the world', these ideas gradually become the consensus of the world economic integration era.
Modern packaging design if you have the national characteristic is more to the attention of the world.
Our red wine gift box packaging design should not only keep the traditional ethnic characteristics and individual character, but also to comply with the aesthetic psychology of different countries, different nationalities.
So in the practical application of these traditional folk elements, should not be content to simply copy, but rather in reference to absorption, on the basis of its technique of expression, modelling characteristics, combining the characteristics of the commodity, blend in contemporary breath, make the design with national characteristics and times feeling.
Red wine gift box design also should be the combination of consumer psychology, different consumer psychology demand the packing style and the style is the red wine gift box design should consider the factors.
1, realistic psychology: most of the consumers in the consumer is the main characteristics in the process of practical psychology, pay attention to the practical utility of goods, hope to use convenient, cheap and fine goods, do not deliberately pursue beautiful appearance and style of novel.
Hold realistic mental consumption group is mainly mature consumers, working-class, housewives, and the elderly consumer groups.
2, a beauty psychology: a certain economic capacity of a common consumer to seek beauty, pay attention to the modelling of goods itself and external packaging, is pay attention to the artistic value of goods.
Hold for the psychology of consumer groups are mainly young people, intellectuals, and the proportion of women in these groups up to 75.
In terms of product category, jewelry, cosmetics, clothing, crafts and gifts packaging need to pay more attention to the performance of the aesthetic value of psychological.
3, achieves the psychological: hold dissimilation, psychology of consumer groups are mainly young people under the age of 35.
This kind of consumer groups think goods and packaging design is very important, pay attention to novel, unique, have individual character, which requires the modelling of packing, color, graphics, etc, more fashion, more halfback, and the use value of the goods and the price is not very care about.
In the consumer groups, occupies a considerable proportion of the underage children, for they sometimes packing of the products is more important than the product itself.
Aimed at this group of consumer groups can not be ignored, the packaging design should highlight the 'new' characteristics, to meet their new and psychological needs.
4, herd mentality: a herd mentality of consumers willing to cater to popular culture or a celebrity style of this kind of consumer groups of ages span bigger, because of various media on fashion and celebrities to promote the formation of this kind of psychological behavior.
Therefore, packaging design should grasp the popular trend, or directly by customers favorite products image spokesperson, enhance confidence in goods.
5, a psychological: no matter which kind of consumer groups have certain of psychology, attaches great importance to the commodity brand, the brand has a sense of trust and loyalty.
In the economic conditions allow, even in spite of the high price of the goods and determined.
Therefore, the packaging design to establish a good brand image is the key to the success of product sales.
Red wine gift box, SQS
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