Our packing design should not only keep the traditional ethnic characteristics and individual character, but also to comply with the aesthetic psychology of different countries, different nationalities.
So in the practical application of these traditional folk elements, should not be content to simply copy, but rather in reference to absorption, on the basis of its technique of expression, modelling characteristics, combining the characteristics of the commodity, blend in contemporary breath, make the design with national characteristics and times feeling.
Wooden gift box design also should be the combination of consumer psychology, different consumer psychology demand the packing style and the style is also a wooden gift box design should consider the factors.
1, realistic psychology most consumers in the consumer is the main characteristics in the process of practical psychology, think the actual utility, hope to use convenient, cheap and fine goods, not deliberate pursuit of the beauty of form and style of novel.
Hold realistic mental consumption group is mainly mature consumers, payroll, housewives, and the elderly consumer groups.
2, the psychological have certain economic capacity of a common consumer to seek beauty, pay attention to the modelling of goods itself and external packaging, is pay attention to the artistic value of goods.
Hold for the psychology of consumer groups are mainly young people, knowledge, and the proportion of women in these groups up to 75.
In terms of product category, jewelry, cosmetics, clothing, crafts and gift packaging needs to pay more attention to the aesthetic value of the performance of the heart.
3, achieves psychological hold dissimilation of consumer groups are mainly young people under the age of 35.
This kind of consumer groups think goods and packaging design is very important, pay attention to novel, unique, have individual character, which requires the modelling of packing, color, graphics, etc, more fashion, more halfback, and the use value of the goods and the price is not very care about.
In the consumer groups, occupies a considerable proportion of the underage children, for they sometimes packing of the products is more important than the product itself.
Aimed at this group of consumer groups can not be ignored, the packaging design should highlight & other;
Novel & throughout;
Characteristics, to meet their new and psychological needs.
4, conformity conformity of consumers willing to cater to popular culture or a celebrity style, this kind of consumer groups of ages span bigger, because all kinds of media of fashion and celebrity's trumpeted the formation of this kind of psychological behavior.
Therefore, packaging design should grasp the popular trend, or directly by customers favorite products image spokesperson, enhance confidence in goods.
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