Wooden packing box how to design to attract the attention of consumers
Packing of the products now as a important part of business marketing, close relationship with the psychological activity of the buyer.
As only grasp the consumers and producers of packaging design psychology, can effectively promote the sales of the product.
So how are the wooden packing box design can attract the attention of consumers?
Let's take a look at hangzhou heng tai packaging products co. , LTD. (
中国- - - - - -
In this paper.
Marketing research of psychology shows that the purchaser has a complex psychological activity before and after the choose and buy products, and age, sex, occupation, ethnic, cultural level, social environment, and many other differences, is divided into a number of different consumer groups and their different characteristics.
According to the result of large survey for the people, generally purchase psychological characteristics can be summarized as the following: 1, real psychological most consumers in the consumer is the main characteristics in the process of practical psychology, think the actual utility of the most important goods, hope business product easy to use, cheap and fine, do not deliberately pursue beautiful appearance and style of novel.
Hold realistic mental consumption group is mainly mature consumers, working-class, housewives, and the elderly consumer groups.
2, there a beautiful heart in the economic capacity of a common consumer to seek beauty, pay attention to the modelling of goods itself and external packaging, is pay attention to the artistic value of goods.
Hold for the psychology of consumer groups are mainly young people, intellectuals, and the proportion of women in these groups up to 75.
In terms of product category, jewelry, cosmetics, clothing, crafts and gifts packaging need to pay more attention to the performance of the aesthetic value of psychological.
3, achieves psychological hold dissimilation of consumer groups are mainly young people under the age of 35.
This kind of consumer groups think goods and packaging design is very important, pay attention to novel, unique, have individual character, which requires packaging modelling, colour, shape, etc more fashion, more halfback, and the use value of the goods and the price is not very care about.
In the consumer groups, occupies a considerable proportion of the underage children, for they sometimes packing of the products is more important than the product itself.
Aimed at this group of consumer groups can not be ignored, the packaging design should highlight & other;
Novel & throughout;
Characteristics, to meet their new and psychological needs.
4, conformity conformity of consumers willing to cater to popular culture or a celebrity style, this kind of consumer groups of ages span bigger, because of all kinds of media of fashion and celebrity big force to promote the formation of this kind of psychological behavior.
Therefore, packaging design should grasp the popular trend, or directly by customers favorite products image spokesperson, enhance confidence in goods.
5, no matter which kind of consumer psychology of certain of psychology, attaches great importance to the commodity brand, the well-known brands have a sense of trust and loyalty.
Under the condition of the economic conditions allow, even in spite of the high price of the goods and determined.
Therefore, the packaging design to establish a good brand image is the key to the success of product sales.
All in all, the psychology of the buyer is complex, and change can rarely be consistent to for a long period of time, in most cases may be integrated the two or more psychological demands.
The diversity of the psychological selection to product packaging design and production of present diverse styles.
', 'recommended reading: biscuit ideas about how to design to appear on the tall hangzhou heng tai packaging products co. , LTD. Is a professional manufacturer of wooden box, main: wooden gift boxes, jewelry wooden box, high-grade wooden boxes, and other products, can effectively guarantee quality, wholesale and custom-made wooden packing box hotline: 13858066387.
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