Wood packing box just as its name implies is used in the packaging box.
As the saying goes, & other;
Clothes to make the man, Buddha is a good letter of introduction & throughout;
And goods need to have a more & other;
Good packaging & throughout;
Because wooden packing box is a commodity & other;
Coat & throughout;
A part of, but the product itself.
The packing of the goods has become increasing additive value of the goods and a means of enterprise brand image.
Wooden box function: of products in the transportation, improve the grade of the product, etc.
Main material: the Netherlands board, grey board, density board, acrylic, metal, corrugated (
And so on.
Packing become the main behavior of marketing in actual business activities, inevitably, with consumers psychological activities have close relationship.
Wooden packaging design should be the combination of consumer psychology, different consumer psychology demand the packing style and the style is also package product box design should consider the factors.
1, realistic psychology most consumers in the consumer is the main characteristics in the process of practical psychology, think the actual utility, hope to use convenient, cheap and fine goods, do not deliberately pursue beautiful appearance and style of novel.
Hold realistic mental consumption group is mainly mature consumers, payroll, housewives, and the elderly consumer groups.
2, the psychological have certain economic capacity of a common consumer to seek beauty, pay attention to the modelling of goods itself and external packaging, is pay attention to the artistic value of goods.
Hold for the psychology of consumer groups are mainly young people, knowledge, and the proportion of women in these groups up to 75.
In terms of product category, jewelry, cosmetics, clothing, crafts and gifts packaging need to pay more attention to the performance of the aesthetic value of psychological.
3, achieves psychological hold dissimilation of consumer groups are mainly young people under the age of 35.
This kind of consumer groups think goods and packaging design is very important, pay attention to novel, unique, have individual character, which requires the modelling of packing, color, graphics, etc, more fashion, more halfback, and the use value of the goods and the price is not very care about.
In the consumer groups, occupies a considerable proportion of the underage children, for they sometimes packing of the products is more important than the product itself.
Aimed at this group of consumer groups can not be ignored, the packaging design should highlight & other;
Novel & throughout;
Characteristics, to meet their new and psychological needs.
4, conformity conformity of consumers willing to cater to popular culture or a celebrity style, this kind of consumer groups of ages span bigger, because all kinds of media of fashion and celebrity's trumpeted the formation of this kind of psychological behavior.
Therefore, packaging design should grasp the popular trend, or directly by customers favorite products image spokesperson, enhance confidence in goods.
5, no matter which kind of consumer psychology of certain of psychology, attaches great importance to the commodity brand, the well-known brands have a sense of trust and loyalty.
In the economic conditions allow, even in spite of the high price of the goods and determined.
Therefore, the packaging design to establish a good brand image is the key to the success of product sales.
In short, consumer psychology is a complex, few long-term keep a kind of orientation, in most cases could be integrated two or more psychological requirements.
The diversity of the psychological pursuit prompted the diversification of product packaging to present the same design style.
Above is the detailed information of the wooden packing box by hangzhou heng tai packaging products co. , LTD. , to provide, if you have any questions about wooden packaging information, please contact the company for further, to get more information on the wooden packing box.
Contact: Du Jihai mobile: 13858066387 tel: 0571 -
89190586 url: WWW.
中国- - - - - -
Com ali site: hzhengtani1.
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